2025 Telus Be Brave Game
Turning Anti-Bullying Awareness into an Interactive, Shareable Moment
Client
TELUS & Calgary Hitmen
Event
Be Brave Anti-Bullying Hockey Game
Location
Scotiabank Saddledome, Calgary
Attendance
17,550+ students, teachers, and chaperones
Glo booth case study
The Challenge
TELUS partnered with the Calgary Hitmen to amplify their #EndBullying initiative at the annual Be Brave hockey game. The goal was clear: engage thousands of students and create a meaningful experience that sparked conversation and promoted anti-bullying awareness both in-person and online.
Our Solution
We transformed a high-energy hockey event into a platform for positive digital action through a fully branded and tech-forward photo booth experience, including:
Branded Engagement
Fully wrapped photo booth, custom overlays, props, and digital backgrounds reinforcing TELUS branding and messaging.
Touchless Interaction
Fans scanned TELUS-branded QR codes placed around the venue, selecting personalized digital backgrounds via a custom microsite.
Instant Digital Delivery
Personal QR codes activated the photo booth session, delivering instant digital photos straight to fans’ phones or emails.
Immediate Sharing
Branded microsites and white-labeled emails facilitated easy sharing across social channels, extending the event’s reach far beyond the venue.
Memorable Keepsakes
Fans received branded print-outs to take home, extending the experience beyond the event itself.
Glo booth case study stats
Impact & Results
Within just 2.5 hours, the TELUS Be Brave activation delivered impressive engagement and reach:
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photo booth sessions
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immediate social shares
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branded print-outs
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total online reach
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digital impressions
Glo booth case study
Why It Worked
This activation succeeded by seamlessly integrating TELUS’s purpose-driven message into a fun, interactive experience that resonated deeply with attendees. From the moment the doors opened until the final buzzer, the photo booth was swarmed with excited kids, with a steady lineup the entire game—a clear sign the experience struck the right chord. Fans didn’t just capture memories —they became active ambassadors for the anti-bullying message, spreading awareness well beyond the rink.
Check out highlights on the official Calgary Hitmen Be Brave Game page.
Benjamin Parker
Web Developer
Megan Taylor
Creative Director
Oliver Brooks
Developer
Anna Smith
Sales Director