Paw-sitive Impact at the 2024 Marda Gras Street Festival
Turning Pet Smiles into Community Support
Client
Marda Loop BIA
Event
2024 Marda Gras Street Festival
Location
33 Ave SW, Calgary (between 19th and 22nd Street)
Attendance
40,000 Visitors
Glo booth case study
The Challenge
The Marda Loop BIA wanted to create a pet-friendly photo activation that would stand out at Calgary’s busiest street festival—without getting lost in the crowd. The experience needed to: celebrate the vibrant Mardi Gras theme, deliver strong visibility for a corporate sponsor, encourage donations to their charitable partner, Tails of Help, and above all, keep things fun, engaging, and tail-waggingly cute.
Our Solution
We designed a vibrant, pet-first photo experience built for a high-traffic outdoor setting—with thoughtful details to maximize engagement, branding, and charitable support.
Sturdy outdoor setup:
A 10×10 tent with 30 lb weights on every leg—built to handle the crowd.
Pet-level photo booth:
Lowered booth height and a fluffy doggie cushion for the perfect pup portrait.
Themed décor:
Mardi Gras-colored backdrop, pet costumes, feather boas, and beads.
Custom-branded photo overlays:
Featuring the Mardi Gras logo, sponsor branding, and Tails of Help.
Two sharing stations:
Helped guests move quickly from photo to print, keeping the booth flowing and reducing wait time for pets.
Glo booth case study stats
Impact & Results
With wagging tails and wide smiles, the activation brought joy to pet parents while making a meaningful impact:
0
pet photo sessions
0
printed keepsakes
0
shares via text or email
0
estimated social media reach
0
in on-site donations to Tails of Help
Glo booth case study
Why It Worked
This booth didn’t just stop foot traffic—it stopped paw traffic.
By creating a joyful, low-barrier moment of connection, Glo Foto helped the Marda Loop BIA bring together business goals, sponsorship value, and community impact—all in one unforgettable activation. The shareable content lived far beyond the festival, and the printed photos found a permanent home on fridges across the city.
Benjamin Parker
Web Developer
Megan Taylor
Creative Director
Oliver Brooks
Developer
Anna Smith
Sales Director